Shares closed down 2.3 percent, to $42.72. Under Armour also disclosed late Tuesday that it’s losing both its chief merchandising and chief digital officers. “The baseball shoe business is worth about $200 million at retail, while the overall sneaker business is $17.5 billion,” Powell said, “There’s no real return on the baseball deals.” The endorsement comes on the heels of a similar deal with Golden State Warriors star Stephen Curry, whom Nike had tried to land a couple of years ago.īut baseball stars don’t have the same cachet that hoopsters do when it comes to selling sneakers, which are the focus of most athletic apparel sponsorship deals, said Matt Powell, sports industry analyst for the NPD Group. Under Armour didn’t disclose financial terms, but ESPN said it is believed to be the biggest endorsement deal ever for a baseball player. The performance apparel company on Tuesday signed Washington Nationals star Bryce Harper to a new 10-year extension. Investors are starting to sweat Under Armour’s rich endorsement deals. Under Armour shares tank after surprise loss, profit warning 13 13. Under Armour exec Kevin Plank, TV anchor Stephanie Ruhle spoke through private phone 'at all hours': lawsuitĦ-foot-10 high school freshman gets size 23 shoes to help him play football As he practices, his high school baseball coach, Sam Thomas, talks about how baseball is a numbers game. Nationals superstar and reigning NL MVP Bryce Harper has signed a 10-year endorsement deal with Under Armour thats believed to be the biggest such. MSNBC's Stephanie Ruhle netted Steph Curry interview as 'thank you' for helping Under Armour boss: lawsuit Bryce Harper is up to bat, wearing his Under Armour Limited Edition Harper One cleats, making hit after hit on a dark field.
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